The prediction for 2010 is that more businesses will embrace social media marketing in one way or another.
As a marketer myself, I see businesses who are not really ready to embrace social media simply because they are more keen on quick results. Social media are not quick fixes to every marketing challenges, in fact [...]
“How can social media improve my business?”
“It depends…”
“You mean…?”
Its funny how people expect a quick one liner answer to a question like this. I wished there is a quick answer but unfortunately its not as simple as it sounds.
Social media is not just about blogs, Twitter, Facebook, internet, online banner [...]
As a marketer myself, I am very well aware that digital marketing is fast gaining a strong foothold and almost every marketing plan today include as least one of the many social media or some sort of online aspect.
But as to really put it into a marketing plan, ensuring that the objectives are met [...]








Damage Control for Social Media
How to “damage control” when the most unexpected happens in your social media platform?
Complaints, negative comments, angry customers is one of the the major concern of many marketers who are managing social media networks for the organization/brands/campaigns, because how well you manage these damages will either make or break the campaign. Imagine someone who [...]