Its common for social media mistakes to happen, especially when it is not ‘thorough’ or organization-wide. Most of the time, its the marketing team whom are in charge while the rest of the organization are completely unaware of the social media initiatives that has taken place. Your social media campaign does not work [...]
What is digital marketing really?
I would say that there is no difference in traditional marketing and digital marketing except for the tools and media used. The different tools and media on the other hand requires different emphasis, approach and timing. Digital marketing also allows businesses to go beyond geographic boundaries – extending the reach [...]
Over the last 2 days, I was at the Asian Bloggers and Social Media Conference 2010 in Berjaya Times Square in Kuala Lumpur.
It was a very last minute decision to go to the social media conference and a decision that gave me opportunity to get insights and to meet people I’ve known [...]
There is always the first time and its my first tweetup .
Meeting up with my Twitter buddies. *phew* I’m not really the ‘meeting-up’ kind of person and I was feeling very unsure up till the very last minute. I would say that its fate that brought us all together and so we met ala-@JasonGan-coffee-talk-style [...]
Location based social media like Foursquare is probably the hottest thing in the digital industry now, after Facebook and Twitter.
Using a GPS-enabled phone with internet access (you can also check-in by installing a Firefox plugin named Foursquarefox on your browser), you can ‘check-in’ to places (physical or virtual) and earn points, badges and mayorship. [...]







