Maximizing the internet as a medium for marketing is not as simple as starting a Facebook page(facebook marketing) or having a Twitter account (twitter marketing). In fact, this is just the beginning of a whole new spectrum of marketing! A friend recently asked me how to effectively use Twitter to market her brick and mortar [...]
What is digital marketing really?
I would say that there is no difference in traditional marketing and digital marketing except for the tools and media used. The different tools and media on the other hand requires different emphasis, approach and timing. Digital marketing also allows businesses to go beyond geographic boundaries – extending the reach [...]
“How can social media improve my business?”
“It depends…”
“You mean…?”
Its funny how people expect a quick one liner answer to a question like this. I wished there is a quick answer but unfortunately its not as simple as it sounds.
Social media is not just about blogs, Twitter, Facebook, internet, online banner [...]
As a marketer myself, I am very well aware that digital marketing is fast gaining a strong foothold and almost every marketing plan today include as least one of the many social media or some sort of online aspect.
But as to really put it into a marketing plan, ensuring that the objectives are met [...]







