Its common for social media mistakes to happen, especially when it is not ‘thorough’ or organization-wide. Most of the time, its the marketing team whom are in charge while the rest of the organization are completely unaware of the social media initiatives that has taken place. Your social media campaign does not work [...]
There is always the first time and its my first tweetup .
Meeting up with my Twitter buddies. *phew* I’m not really the ‘meeting-up’ kind of person and I was feeling very unsure up till the very last minute. I would say that its fate that brought us all together and so we met ala-@JasonGan-coffee-talk-style [...]
The prediction for 2010 is that more businesses will embrace social media marketing in one way or another.
As a marketer myself, I see businesses who are not really ready to embrace social media simply because they are more keen on quick results. Social media are not quick fixes to every marketing challenges, in fact [...]
“How can social media improve my business?”
“It depends…”
“You mean…?”
Its funny how people expect a quick one liner answer to a question like this. I wished there is a quick answer but unfortunately its not as simple as it sounds.
Social media is not just about blogs, Twitter, Facebook, internet, online banner [...]
As a marketer myself, I am very well aware that digital marketing is fast gaining a strong foothold and almost every marketing plan today include as least one of the many social media or some sort of online aspect.
But as to really put it into a marketing plan, ensuring that the objectives are met [...]







