PROFESSIONALLY…
I’m a marketer at heart – always been and will continuously be.  My career started out in sales and it was a tough switch to marketing when no one was willing to give me a chance to prove I could do it.  It was not easy for me as I didn’t have the experience and I had no academic qualification on marketing.  I learn through the hard way – reading whatever I could and trial & error strategies & execution.  I put in extra effort, sacrificing my personal & family time and sometimes even losing sleep to make sure that everything I did was near perfect if not perfect.  My hard work paid off when I was promoted to Senior Marketing Manager after just 3 months working in a training & certification outfit.

In my career as a marketing person, I became very passionate about everything related to marketing.  With the boom of internet, I took every opportunity to perfect my digital marketing skills ~ introducing social media, online advertising, website marketing, search engine optimization etc.  Not only did I learn, I fine-tuned and perfected my strategies and implementation in using digital marketing.  I envision myself to be a digital marketing evangelist and specialist ~ however this expertise will not have a place in my current organization.. yet.

As of 18 November 2009, I’m no longer employed by EC-Council Asia Pacific after fulfilling my promise of managing & overlooking the Hacker Halted Asia Pacific 2009 event.  Words will never explain this very difficult decision I had to make and not many will know or understand the reason for leaving.  I will take it as a lesson for myself so that I can be tougher and continue to look forward to more challenges.  I’ll be working on keeping up with the social media marketing scene, flow and activities as well as work on applying the knowledge & experience I’ve gained so far.  I’m also on the lookout for opportunities to be involved in social media seeding projects & digital marketing strategies and execution.

THIS BLOG…
It took me quite a while to decide to purchase a new domain for my personal blog.  I never thought much about personal branding, afterall I was never a famous person and I never wanted to be in the limelight anyway.  After much thinking, I decided that personal branding was very important – as important as how I wanted to develop my career as a marketing person specializing in digital marketing.  Without delay, I made up my mind to purchase chewmeiling.com on 5 November 2009 and the rest is history.

I will use this as a collection of my personal thoughts & professional thoughts ~ I want to keep this blog as a light reading material for those who know me personally and those who don’t.

ME CURRENTLY .. as of 11 FEB 2009

A lot of things has taken place ever since my last update in this blog.  I rejected a job offer because of integrity reasons and was soon after offered a job with a partner whom I used to work with previously.  My role is marketing, but in a larger capacity … or rather I would say different focus.  I’m thankful for my three current bosses whom has convinced me in joining them, despite all my reservations, and I’m now embarking on a bullet train together with the huge team towards our 2010 goal.  My new ‘home’ is very home-like, I really feel ‘at home’ here.  I am thankful for everything I have today.  I might not have all that I could dream of (yet) but I think there must be an angel up there looking out for me…making sure that when I fall, I could get up or that when I make it, I don’t get overjoyed and forget how blessed I am.

Chew Mei Ling
11 FEB 2010

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