As a marketer myself, I am very well aware that digital marketing is fast gaining a strong foothold and almost every marketing plan today include as least one of the many social media or some sort of online aspect.
But as to really put it into a marketing plan, ensuring that the objectives are met [...]
© Photographer: Almagami | Agency: Dreamstime.com
Recently, I had an opportunity to work with an external party to revamp the organization’s website and to perform SEO to improve our search engine ranking. My predecessor has set the stage, signed the agreement, done the whole negotiations and I took the [...]
I’ve been busy reading up on facebook as part of the digital marketing campaign I’m working on and it is interesting to divulge in a little statistics from the press room of facebook.
The facebook statistics as below :-
People Count
More than 500 million active users 50% of our active users log on to [...]
I was in thinking deep this morning when it suddenly donned on me ~ what makes a good tweet and will there be a job scope called “twitter copywriting” as organizations and brands begin to embrace twitter aggressively?
I’m sure twitter copywriting skills will one day be a prerequisite for social media professionals because managing [...]
The first time I saw the QR Code was on someone’s name card, and I thought it was a cool looking thing without understanding what it was for. My acquaintance told me that it was a 2D barcode that could store a variety of information such as contact information, URL, addresses, phone numbers, [...]

